Well, I’d sure hope so

“You hear stories about developers going free-to-play and getting double the number of players, but you don’t always know it works out that way and how long it stays that way,” he said. “We really don’t know what the rate is before people drop off and lose interest.” That strikes me as something a developer like Blizzard ought to know — if not forWoW, then forTitan. The market has changed.

Restructuring a game as big asWorld of Warcraftaway from the subscription model would be a significant undertaking but not an impossible one. We’ve seen successful transitions time and time again from its contemporaries and one can only imagine what kind of numbers Blizzard would pull with free-to-play. It’s good to hear the studioat least acknowledgethat as a possible future.

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World of Warcraft would be ‘in bad shape’ without embracing the casual revolution[Polygon]

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