The list began in 2001
I’ve gone on-record in the past to state that I would never, ever in a million years let my#Brandfall. Your brand is everything. Your brand is pure profit if you value retweets and likes more than money — and what good millennial doesn’t?
Nintendo needs to adopt a millennial mindset obvs (slang for “obviously”) because its brand is struggling according to one company that has taken it upon itself to rank brands. Interbrand says Nintendo is not one of the top 100 brands in the world anymore [audible gasp from the audience]. This is the first time the Japanese developer/publisher/platform-holder has been excluded from the list since the list came about in 2001.
Interbrand justifies the snub by saying that Nintendo is not keeping up with changes in people’s lives. Specifically, it points to Nintendo’s unwillingness to jump into the mobile gaming scene earlier than it did. Outfits like Amazon and Facebook were cited as examples of companies that increased their brand’s value by rapidly adopting new trends.
As is to be expected, Interbrand’s list is topped by two juggernauts. Apple’s brand was valued at an estimated $170 billion, followed by Google’s $120 billion. I’ve heard of those two companies! The list works!
Nintendo dropped from list of top 100 brands for first time[The Japan Times]
