Peter Moore fired up about EA Sports, focuses on branding and taking kids’ money
When the outspoken Peter Moore made the jump to Electronic Arts, we knew it was only a matter of time before he started thumping his chest and turning heads. In an interview with Seth Schiesel from the NY Times, Moore is very clear on his vision for the future of EA Sports. “There is a great opportunity to take EA Sports and turn it into a general sports brand that can compete not only with Take-Two and Konami and the other usual suspects in the videogame world…[but also] to look at ourselves in a different way and compete with the likes of Nike and ESPN to win the hearts and minds of a very desirable demographic group, which is the 14-to-34-year-old male worldwide” Mooretold NY Times’ Seth Schiesel....